Behind the Scenes
Creating an actionable typeface to mimic a coconut required some out of box thinking
The campaign was part of a city-wide ad buyout that included billboards, bus shelters, subways, and bus wraps.
Creating an actionable typeface to mimic a coconut required some out of box thinking
The campaign was part of a city-wide ad buyout that included billboards, bus shelters, subways, and bus wraps.
