Jim Lind Photo

Collaboration is the new black… or so they tell me. I’m always excited when opportunities to work with other talented individuals comes along. My photo class teamed up with the advertising copyright class to create a campaign for Office Max. The art directors were told to develop cohesive headlines and body copy for which the photographers would then illustrate. It was nice to have a change of roles because I’ve become so accustomed to creating ads, photographs, and copy all by lonesome self. Something changes when you have another person or a group of individuals working on the same piece. Since you’re able to bounce ideas off each other, you are able to quickly eliminate bad ideas and expand on the good ones. I think my partner did a great job of creating drama in objects that would otherwise be seen as bland and straight-out boring.