Jim Lind Photo

It seems as though the impossible just happened…

We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:

As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.

Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.

The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.

Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year. (quoted from The-Impossible-Project.com)

For all you analog lovers, this is the big news sure to make your eyes wet. For those of you who never knew that Polaroid stopped producing instant film as well as camera, then consider yourself informed. Sure we will have to wait til 2010 but when did waiting for something make it less of a sweet thing. A certain Spike Jonze film about a popular childhood book rings a bell.