• Client: Canon
  • Agency: Grey
  • Photographer: Jason Leiva
  • Production: TaylorJames
  • Retouch: Jim Lind


A campaign rebranding Canon, to show there is more to them than their cameras alone. The technology is used across a wide array of different technology from cinema, medical imaging, publishing and optometry. The brief was to illustrate this by showing their 5D MK III exploded into its component parts and then inserting 4 key features relating to those components which defined the different areas of technology.

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