To the Max
Collaboration is the new black… or so they tell me. I’m always excited when opportunities to work with other talented individuals comes along. My photo class teamed up with the advertising copyright class to create a campaign for Office Max. The art directors were told to develop cohesive headlines and body copy for which the photographers would then illustrate. It was nice to have a change of roles because I’ve become so accustomed to creating ads, photographs, and copy all by lonesome self. Something changes when you have another person or a group of individuals working on the same piece. Read more »